Tinder increases user engagement on it's website by shifting to a Progressive Web App
How PWA helped Tinder increase user engagement ?
Tinder is a location-based social search mobile app that allows users to like (swipe right) or dislike
(swipe left) other users, and allows users to chat if both parties liked each other in the app (a
"match"). The app is often used as a dating site.
As Tinder decided to expand to third world countries, it became necessary for it ensure a smooth and
wait-free web experience on mobile devices even if the network was unreliable and flaky. It was clear
that a PWA was the need of the hour. Anyone could use a PWA regardless of their browser choice. These
apps also work offline, making them ideal for countries Tinder was targeting
Results after PWA implementation:
Website load time reduced by 60%.
Download size for website was reduced to 10% of the native app
The user swipes more on the web than the native app.
Users prefer messaging via the web as compared to the native app.
Users buy more par from the native app.
People like to edit their Tinder profile from web more.
Sessions times are longer on Tinder web.
Just like Tinder, you can choose the best features of both web and app for your brand with the
of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in