Jumia decreases its bounce rate by 50% using Progressive Web App
How PWA helped Jumia to maximize their reach?
Jumia is one of the leading e-commerce websites in Africa. The target market of Jumia is a population
where 75% of the mobile
connections are on 2G. Moreover, low-end phones are common and data limitations also plague the region.
upgrading to PWA, Jumia witnessed a massive increase in conversion rate and traffic. Smooth browsing
led to more cart additions than ever. Bounce rate reduced drastically and the reason why it was being
loved was that it was data friendly and worked flawlessly for every smartphone the same way without any
Stats sky-rocketed for Jumia after upgrading to PWA. Let’s have a look at some
33% higher conversion rate.
50% lower bounce rate.
12X more users versus native apps (Android amp&; iOS).
5X lesser data used
2X lesser data required to complete the first transaction
25X lesser device storage required.
What PWA changed for Jumia?
Jumia had instantly greater reach after upgrading to PWA. Since most of the population had low-end
of native apps was minimum. Since PWA required 25 times lesser storage and used 5x lesser data, it was
instant hit. It was accepted with open arms and Jumia PWA registered 12 times more users compared to
The ability to send Web Push Notifications helped 9 times more conversion on previously abandoned
People were spending more time on the PWA and they were happily doing so as the PWA was using lesser
as compared to the native apps. With the fast delivery of pages, bounce rate was registered at 50%
than before the advent of Jumia PWA.
What features did the PWA bring?
Push notification allowed Jumia to re-engage customers and it eventually helped in increasing
their conversion by 9 times.
Progressive Web App is fast as it reduces the loading time. Faster loading helped Jumia
decrease its bounce rate.
Add to home screen
Add to home screen prompt allows a user to install the app on the home screen. This helped
Jumia to increase its engagement
One of the main features of Progressive Web App (PWA) is its offline support feature.
Progressive Web App can work when online
and even offline as well. For example, users can easily add items to the cart even in shaky or
No updates required
Since PWAs automatically update and don’t require a user to update it from time to time, it
always provides the best experience.
Just like Jumia, you can choose the best features of both web and app for your brand with the
of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in